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Best Friends Birthday
If you love them, Moonpig them
BLT Campaign
In 2018, Birthday cards for friends, made up the biggest proportion of card revenue for Moonpig, yet the business didn't treat this category with the same momentum as other peeks such as Mother's and Father's Day.
This campaign set out to tell the world that because of the unique, never generic features Moonpig offer, it really is the ultimate place to demonstrate your love when it comes to your best friends Birthday.
The campaign rolled out across CRM, PPC, SEO, Organic and performance social and throughout the websites content and is currently overachieving the forecasted growth target by 5%.
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